The current growth of St. Clair County in Michigan is quickly attracting visitors from far and wide. From Port Huron, the Gateway to Canada, down to Marine City, an antique store haven, growth and expansion abound. This growth is making a statement; the Blue Water area’s future is looking as bright as the water is blue.

Unique restaurants, boutiques and hotels are quickly transforming the Blue Water area into an arts and tourist hub. The Blue Water Convention Center underneath the Blue Water Bridge includes Freighter’s, an excellent place to eat. Several new hotels springing up and new restaurants in the downtown area are fueling quite a resurgence in the area.

Additionally, notable historical business renovations are further fueling Blue Water area growth. The Harrington Hotel, originally built in 1929 is under complete renovation, including a basement bar, restaurant and surprises not yet made public. This announcement has made quite a splash in the community and creates further growth optimism.

Additionally, notable historical business renovations are further fueling Blue Water area growth. The Harrington Hotel, originally built in 1929 is under complete renovation, including a basement bar, restaurant and surprises not yet made public. This announcement has made quite a splash in the community and creates further growth optimism.

Moving south down the St. Clair River, the famous St. Clair Inn is set to reopen in the summer of 2019. This uber-makeover is attracting several new businesses to the downtown St. Clair area. Recent developments have resulted in new restaurants and bars setting up shop. Most notably, the Anchor Point Bistro has recently approved to open and is set for a May opening.

The Basic Need for an Active Website

Area growth provides not only new business opportunity to prosper, it gives existing businesses a chance to prosper as well. Our transformation into an Arts Hub is fueling yet another dimension of attractiveness to an already culturally rich area.

However, for your Blue Water area business to prosper from this growth, visitors need to know you exist. This is where a website comes to your rescue. Below I’ve highlighted what I believe to be the top 3 reasons your business needs an active website.

Where People Travel – People Search for Things to Do

This one is huge folks! 97% of all Internet users rely on search engines to find what they’re looking for. Combine this with half the searches being local, you can quickly see the importance of you being in the mix. You see, when tourists come to town, they’re a blank slate for the most part. This means they’re open to what the area has to offer.

Another important factor is the fact that visitors relate the credibility of your business to your website. That’s right, almost half the people cite the website as the #1 factor for doing business with you; or not. Trust is key when winning over customers. While social media benefits those who now know you and trust you, those who don’t need to be won over.

In case you nobody’s told you yet, the world has gone mobile. Mobile Internet searches have recently beat out desktop searches. Mobile users now dominate overall search engine volume. Perhaps this biggest notable is the that 61% of retails visits from search are mobile. The infographic shown highlights how dominant mobile is becoming these days.

Blue Water area tourists will look for things to do, things to buy and places to stay using when visiting. They will be using their mobile devices to do it and the internet will be their means of doing it. This adds much even more importance to your business having an active website.

If this first point doesn’t provide you with enough motivation to get a website up and running, read on. If you’re ready to get started, contact us today to discuss your website needs. We have multiple affordable options for you to get your website up and running quickly and affordably. Click here to learn more now.

Social Media Presence is Not Enough to Succeed

While everyone and their brother emphasizes the importance of social media presence, Facebook, Twitter and Instagram simply isn’t enough. You see, social media needs to supply followers a destination where you can close the sale or capture the lead. Logically, a website is the only things that truly serves that purpose.

Search blows social media away when it comes to website traffic. Don’t get me wrong, your business needs a social medial presence. However, the purpose of gathering a social medial following is to increase business. Whether it’s lead capturing or direct sales, the ultimate purpose is to drive your followers somewhere.

If you have social media presence on Facebook, Twitter, Instagram and Pinterest, without a website, where are driving your followers? If it’s your brick and mortar business, that’s not effectively managing your traffic funnel. Your business needs to drive your social traffic somewhere online. A website is just the place because, ultimately it will be the online face of your business. Click here to get started building an online identity at an affordable cost.

Your Website is the Face of Your Business on the Internet

An internet face for your business is crucial to success in today’s marketplace. With 97% of people using the Internet to find what they’re looking for; your business needs to have an online presence that serves as the face of your local business.

If that’s not enough, let’s add in the fact that Internet searches including “near me” are up over 900%.  This is important to understand! “Near me” means that if they’re near you and looking for what you have to offer, you need to be included in the search results. Without a website, that is NOT going to happen, meaning your competition wins and you LOSE!

Recent statistics claim that 7 out of 10 customers will visit a business based on information they found online. Another recent statistic claims 50% of “near me” searches result in a visit. Both claims clearly point further to the many advantages of having an active website for your business.

Summary

Today’s world is highly mobile, moves quickly and is primarily Internet driven. Additionally, mobile Internet is redefining the way people search for places to go, things to do and things to see. Search engines now rule the way people navigate the web and mobile Internet makes it easier than ever to do.

Fact is, if you don’t have a website these days, you’re at a big disadvantage to your current competitors. Make sure you provide your business with every opportunity to succeed buy having a professionally built website. By doing so, your business will be ready to take advantage of future growth for the Blue Water area. Click here to get started today.